To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was literally flipped upside down.
The transformation was finished in only twelve hours, after 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion.
The transformation was finished in only twelve hours, after 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion.
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