Channel 4 have broadcast an ambitious advert by Honda which shows a group of 19 professional skydivers spelling out the company's name live from the skies above Spain. The team had just three minutes and 20 seconds to execute the advert and managed to do it without a hitch.
The advert itself is pretty uneventful but it was the first live television advert to be broadcast in Britain.
The advert itself is pretty uneventful but it was the first live television advert to be broadcast in Britain.
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