November 30, 2014
مقولات في عالم صناعة الإعلانات
في عالم صناعة الإعلانات، يكاد الكل يجمع على أن ديفيد أوجيلفي هو الاب الروحي لهذه الصناعه.هذا الرجل الذي بدأ من الصفر, لم يوفق في دراسته الجامعية، وعمل في أكثر من وظيفة، مبتدئا من طباخ في فندق فرنسي، إلى بائع أفران، حتى انتشله أخوه وساعده للعمل معه في وكالة إعلانات في لندن
من اجمل مقولاته
لا تستدع الموظفين إلى مكتبك فهذا يصيبهم بالفزع. اذهب إليهم لتراهم على مكاتبهم، فهذا يجعلك مرئيا للعاملين معك في وكالتك الإعلانية. الرئيس الذي لا يتجول في طرقات شركته يصبح ناسكا فاقدا تواصله مع موظفيه
احرص على أن تعقد اجتماعات المبيعات في شركتك في مكان أضيق من أن يسع الحضور، مكان يجب على البعض أن يقف كي يشارك فيه، ذلك لأن الأماكن الخالية أو نصف الخالية تعطي الإيحاء بالفشل
إذا أسعدك حظك ونجحت حملتك الإعلانية، فسرعان ما ستجد وكالة إعلانية أخرى تسرقها / تقلدها. هذا الأمر مزعج جدا، لكن لا تدعه يقلقك، إذ لا يوجد من بنى علامة تجارية ناجحة عبر تقليد إعلانات الآخرين
إذا لم تزد المبيعات بسببه فهو ليس إعلانا مبدعا
جرب أن تشغل إعلانك المصور بدون صوت، وإذا فشل الإعلان في توصيل الرسالة بدون صوت، فهو غير مجدي
المستهلك ليس غبيا؛ إنه مثل زوجتك. أنت تهين المستهلك حين تظن أن عنوانا براقا وكلاما مطاطا كفيل بجعله يشتري ما تعلن عنه. زوجتك ستريد معرفة كل المعلومات التي يمكنك أن تعطيها إياها
الأميرة هيا تكرم الملكة إليزابيث الثانية لإنجازاتها في الفروسية
قدمت الأميرة هيا بنت الحسين، رئيسة الاتحاد الدولي للفروسية، تكريماً للملكة البريطانية إليزابيث الثانية، بمناسبة إنجازات الملكة في رياضة الفروسية و الهدية عبارة عن بروش من الذهب المرصع بالالماس على شكل 9 من حدوات الفرس
ويعتبر الأمير فيليب أيضاً من عشاق الخيول وممارساً ناشطاً لرياضة البولو، وقد تولى سابقاً رئاسة الاتحاد الدولي للفروسية
مدينة إفران المغربي .. أروع مدن العالم العربي
Ifrane is a small town and ski resort in Morocco, famous for its European style and its similarity to the tourist haven of Switzerland. Developed by the French in the 1930s, Ifrane is so reminiscent of the Swiss Alps that it is fondly referred to as ‘Africa’s Little Switzerland’.
The town is located at an altitude of 5,460 feet above sea level in the Middle Atlas region. Its neat red-roofed houses, blooming flower beds, lake-studded parks, and snowbound winters present a huge contrast to Morocco’s narrow, maze like streets and old, earth-colored buildings. It is truly a wonder that such lush greenery, cedar and oak forests, and pasturelands can even exist in the midst of the hot and dry climate of the region.
Portraits that can be seen from the right angle
French artist Bernard Pras is widely known for his unbelievable found-object installations. In anamorphic artworks like these, he hides his images in piles of what seems to be plain junk. They can only be seen through a particular device or just from a right angle.In order to create the anamorphic effect, the artist carefully plans the whole installation and places seemingly random objects, selecting them by color and size so that they would resemble a famous portrait or image from a single perspective. Pras uses plastic waste, old pills, boxes, bags, packs, dolls, toys, musical instruments, household objects, and pretty much anything that seems right for the color and texture he needs. The results are simply jaw-dropping.
School joke
Teacher: Whoever answers my next question, can go home.
One boy throws his bag out the window.
Teacher: Who just threw that?!
Boy: Me! I’m going home now.
November 27, 2014
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November 26, 2014
Collapse fears at Disney relocation homes
The structural integrity of the Disney relocation homes in Shanghai is being questioned by their residents, many of whom are fearful that the poorly built structures could collapse at any moment.
The two apartment blocks, which were built in 2012, are situated at No.17 and 18 West Huaxia Road in Xinyuan West Community, Chuansha Town and were built to house residents that were moved in order to make way for the Shanghai Disney Resort
Chen Tong, head of Xintuan Real Estate the engineering department, maintains that the buildings are safe, telling reporters that "only some decorative parts on the eaves were broken and residents can live in the blocks without any worries at all."The local residents appear not to share Chen's confidence concerning the safety of the buildings however, reportedly saying that they were afraid to live in these "model Disney relocation homes."
Qin Lijun, a top-floor resident of the leaning building at No.17, told Shanghai Daily that she noticed the buildings were touching on Saturday, at which point she warned fellow residents of the situation.
Gumhead - Art project
Canadian novelist and artist Douglas Coupland organised a colorful, albeit sticky, art project in May this year – he invited people to stick chewed up wads of gum on a seven-foot fiberglass statue of his own head.
Located on Howe Street outside Vancouver Art Gallery, the aptly named ‘Gumhead’ statue was a part of Coupland’s ‘everywhere is anywhere and anything is everything’ exhibition. By the time it was taken down on September 1, the statue was covered in gum to the last inch. And it had all melted thanks to the summer heat, resulting in a sweet sticky mess that attracted wasps and bees.
Coupland called it a total success, describing Gumhead as ‘ugly-beautiful’. “At first the added gum looked like jewels against the black,” he said. “And then the Excel chewing gum van parked beside it during the Jazz Festival and took the whole head to the next level. And then we had a heat wave and the gum started to weep. And now it has a 24-hours cloud of bees and wasps around it. It’s a dream.”
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