People waiting on the bench of this bus stop could see their measured weight in the poster space. Fitness First., “The world’s largest health club operator” with 550 locations worldwide, has placed quite possibly the most invasive advert in history at a bus stop in Rotterdam, The Netherlands. That’s right: you sit on the seat, and your weight is projected to the entire world. And there’s no warning on or near the seat letting you know about your impending embarrassment.
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