PUMA

Designers Nendo of Japan have completed the interior of a showroom in Tokyo for sneaker brand Puma with shoes displayed on a series of timber staircases.The Puma House features timber stairs wrapped round the space’s concrete columns to form display shelves.The stairs bring a sense of movement to the interior, enabling a three-dimensional product display that fully uses its space and allows visitors to experience PUMA’s worldview.The resulting effect is a strong reminder that we exercise our bodies daily going up and down stairs, and has a visual connection with stadium stairs and podiums too, to bring in PUMA’s important relationship with sports.